Hideaway Jazz Club
Hideaway Jazz Club is London’s most significant new jazz venue and was awarded the winner of the Parliamentary Jazz Awards “Best New Venue” for 2011. Indelible created a comprehensive brand identity programme, starting with brand planning and naming. This was followed by the development of a wide range of brand communications including website design, advertising, printed and promotional initiatives. The brand style was then developed in the design of the club’s interiors, from initial concepts through to total implementation ready for the club’s opening in January 2010.