Leeds Castle

Creating a brand positioning and new brand identity for Leeds Castle, one of Britain’s premier heritage sites with over 900 years of history.

The Leeds Castle visitor experience combines medieval history and an interior extensively re-modelled in 1930’s style by its last enigmatic American owner, Lady Baillie.

We looked to reflect these distinctive features in a logo that integrated both historical and art deco visual cues employing the Castle’s iconic black swans as a motif.

We then considered every aspect of the Castle’s communication and developed brand guidelines for use to create on-brand communications.

We continue to work with the Castle to create a wide range of physical, printed and digital communications.