Union Jack Club
Evolving the Union Jack Club into a more distinctive, relevant and engaging brand.
Carrying out a discovery stage to understand how different members view the club and what factors are important to them. Working with the executive and in-house teams to ensure that everyone was fully on board at each stage.
Developing a new brand positioning, brand identity and brand style for future communications.
Creating literature, on-site display, advertising and digital communications and developing Brand Guidelines for stakeholders to understand and create on-brand communications.