Union Jack Club
We were appointed to evlove the Union Jack Club into a more distinctive, relevant and engaging brand.
We initially carried out a discovery stage; an information gathering exercise to understand how different members view the club and what factors are important to them. We also worked with the executive and in-house teams to ensure that everyone was fully on board at each stage.
This was then used as basis to develop a new brand positioning, brand identity and brand style for their future communications.
We developed the new brand style for UJC literature, on-site display, advertising and digital communications.
Brand Guidelines were then developed for in-house teams and key suppliers to understand and create on-brand communications.